Championing The Very Best
BNP Paribas WTA Finals Singapore presented by SC Global
Mastery is never achieved overnight.
From 2014 to 2018, SC Global was the Presenting Sponsor of the BNP Paribas WTA Finals Singapore, supporting five editions of one of the most prestigious tournaments in women’s tennis. Bringing together the world’s top eight singles and doubles players, the Championships transformed Singapore into the centre of the international tennis calendar, celebrating not only athletic performance, but the years of discipline, resilience and dedication required to compete at the highest level.
For SC Global, the partnership reflected values that extend well beyond sport. Mastery is built through curiosity, perseverance and the continual refinement of one’s craft. Whether on the tennis court or in the creation of architecture, it is the pursuit of excellence, pursued with purpose every day, that shapes lasting achievement.
As one of the few Singapore companies to support a global sporting event of this scale, SC Global was proud to contribute to an occasion that strengthened Singapore’s reputation as an international destination for sport, culture and entertainment. Widely regarded as one of the most successful editions of the WTA Finals, the tournament received the Singapore Sports Awards’ Best International Sporting Event accolade in both 2015 and 2016.
Tennis for Every Child
For SC Global, meaningful partnerships should leave a lasting legacy.
Created in 2014, SC Global Tennis for Every Child introduced tennis to primary school students through physical education programmes and after-school enrichment activities, making the sport more accessible while inspiring the next generation of players. Developed in collaboration with the WTA, the initiative reflected a shared belief that world-class events can create opportunities beyond competition, encouraging participation, nurturing young talent and leaving a positive impact within the community.
