{"id":473,"date":"2023-09-06T07:14:24","date_gmt":"2023-09-06T07:14:24","guid":{"rendered":"https:\/\/scglobal.com.sg\/scstaging\/?page_id=473"},"modified":"2025-08-18T18:10:50","modified_gmt":"2025-08-18T10:10:50","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.scglobal.com.sg\/scstaging\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"
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Our Story<\/h1>\n <\/div>\n <\/div>\n
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Driven by an uncompromising passion for exceptional design and craftsmanship with the highest quality and detailing, SC Global has developed a brand widely regarded as the byword for luxury; carving a reputation as one of the region’s pioneering residential developers of luxury apartments.<\/p>\n

Each SC Global residence is a unique interpretation of ‘The Ultimate Living’ designed to best complement the natural environment and enrich the lifestyle its residents. Every property is a timeless original, with its own character, architecture and lifestyle in mind, to inspire current and future generations.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n

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Catering to an internationally discerning market of individuals seeking homes suited to their contemporary and refined tastes. The key values of innovation, quality, privacy, and originality that underpin an SC Global home have not changed since our first landmark development The Ladyhill. We believe in always thinking ahead of better ways to design luxury properties, nurturing our belief in ‘The Ultimate Living’ to redefine spaces and create unique innovative lifestyle concepts that are peerless in every way. A mantra that is reflected in our tagline \u201cOwn the Original\u201d.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Catering to an internationally discerning market of individuals seeking homes suited to their contemporary and refined tastes. The key values of innovation, quality, privacy, and originality that underpin an SC Global home have not changed since our first landmark development The Ladyhill. We believe in always thinking ahead of better ways to design luxury properties, nurturing our belief in ‘The Ultimate Living’ to redefine spaces and create unique innovative lifestyle concepts that are peerless in every way. A mantra that is reflected in our tagline \u201cOwn the Original\u201d.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n\n

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Building relationships based on trust and integrity lies at the heart of our DNA. Going against the grain of traditional real estate strategies, our luxury homes are released as part of a collective portfolio of limited-edition collectibles. We have continued to serve the lifestyle needs of many of our clients and their future generations for over 20 years with a portfolio designed to offer creative lifestyle solutions through the various stages of their life and personal growth.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Building relationships based on trust and integrity lies at the heart of our DNA. Going against the grain of traditional real estate strategies, our luxury homes are released as part of a collective portfolio of limited-edition collectibles. We have continued to serve the lifestyle needs of many of our clients and their future generations for over 20 years with a portfolio designed to offer creative lifestyle solutions through the various stages of their life and personal growth.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n\n

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True to the brand’s spirit of promising timeless quality, properties are considered more than just a commodity, with property management arm Seven Palms Resorts created to protect the investment of our clients and provide them the assurance of care and thoughtful service in the management of their properties.<\/p>\n

Under the leadership of Founder and Chairman Simon Cheong, the SC Global brand continues to evolve creating more intimate values of luxury that are authentic, relevant, and sensitive to what is important in life. The opening of the first Seven Palms Resort in Niseko defined a new chapter in our Group’s rich history, as we establish our brand overseas with hospitality projects that provide our loyal clients a cherished home for the holidays and investment diversification in growing tourism markets.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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True to the brand’s spirit of promising timeless quality, properties are considered more than just a commodity, with property management arm Seven Palms Resorts created to protect the investment of our clients and provide them the assurance of care and thoughtful service in the management of their properties.<\/p>\n

Under the leadership of Founder and Chairman Simon Cheong, the SC Global brand continues to evolve creating more intimate values of luxury that are authentic, relevant, and sensitive to what is important in life. The opening of the first Seven Palms Resort in Niseko defined a new chapter in our Group’s rich history, as we establish our brand overseas with hospitality projects that provide our loyal clients a cherished home for the holidays and investment diversification in growing tourism markets.<\/p>\n <\/div>\n <\/div>\n

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The Ultimate Living<\/h1>\n <\/div>\n
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Herm\u00e8s Decorated Apartment<\/h3>\n

To mark the completion of The Marq, SC Global unveiled the world’s first apartment fully decorated by Herm\u00e8s. This exclusive collaboration with the French design house highlights our shared commitment to offering unprecedented luxury living standards to our discerning buyers from all around the world.<\/span><\/p> <\/div>\n <\/a>\n <\/div>\n\n

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Leica Camera Collaboration\u00a0<\/h3>\n

To celebrate the completion of Sculptura Ardmore, SC Global partnered with Leica Camera Asia Pacific to host a photography competition and subsequent exhibition at Raffles Hotel entitled “Sculptura: A photographic study of originality” showcasing the finalists’ work.<\/span><\/p> <\/div>\n <\/a>\n <\/div>\n\n

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Porsche SC Global Carrera Cup Asia<\/h3>\n

SC Global’s title sponsorship of the Porsche SC Global Carrera Cup Asia Asia – Singapore 2008 – 2013 at the inaugural Singapore Grand Prix night race was a proud moment in sporting history, showcasing Singapore to the world through one of the most exciting sports in the world.<\/span><\/p> <\/div>\n <\/a>\n <\/div>\n\n

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WTA Finals Singapore<\/h3>\n

SC Global\u2019s presenting sponsorship of the WTA Finals Championships Singapore from 2014 – 2018 fits with SC Global’s determination to be the best in their craft and long-standing commitment to enhancing Singapore\u2019s reputation as a world-class host for sporting and entertainment events.<\/span><\/p> <\/div>\n <\/a>\n <\/div>\n\n <\/div>\n \n

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Expanding Beyond Borders<\/h3>

The AVJennings Partnership<\/h1>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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Between 2001 and 2025, SC Global was a significant shareholder of AVJennings, one of Australia\u2019s most iconic property developers. With more than a 90-year legacy, AVJennings remains a trusted name in Australian real estate, synonymous with affordability, quality, and reliability. SC Global\u2019s acquisition of a substantial stake in the ASX-listed firm in 2001 marked its first international expansion\u2014driven by a vision to gain \u201ca window to go into Australia,\u201d a country rich in land and development potential.<\/p>\n

Under the leadership of Simon Cheong as\u00a0Chairman from 2006, the company transitioned from contract housing to a fully integrated developer. Strategic investments and long-term planning grew its landbank five-fold to over 13,000 lots, strengthening its core offering of developed land, completed homes, and low-rise apartments. Operating across New South Wales, Victoria, Queensland, South Australia, and Auckland, AVJennings\u2019 geographical reach became a key pillar of its continued success.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Between 2001 and 2025, SC Global was a significant shareholder of AVJennings, one of Australia\u2019s most iconic property developers. With more than a 90-year legacy, AVJennings remains a trusted name in Australian real estate, synonymous with affordability, quality, and reliability. SC Global\u2019s acquisition of a substantial stake in the ASX-listed firm in 2001 marked its first international expansion\u2014driven by a vision to gain \u201ca window to go into Australia,\u201d a country rich in land and development potential.<\/p>\n

Under the leadership of Simon Cheong as\u00a0Chairman from 2006, the company transitioned from contract housing to a fully integrated developer. Strategic investments and long-term planning grew its landbank five-fold to over 13,000 lots, strengthening its core offering of developed land, completed homes, and low-rise apartments. Operating across New South Wales, Victoria, Queensland, South Australia, and Auckland, AVJennings\u2019 geographical reach became a key pillar of its continued success.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-473","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.scglobal.com.sg\/scstaging\/wp-json\/wp\/v2\/pages\/473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scglobal.com.sg\/scstaging\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.scglobal.com.sg\/scstaging\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.scglobal.com.sg\/scstaging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scglobal.com.sg\/scstaging\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":115,"href":"https:\/\/www.scglobal.com.sg\/scstaging\/wp-json\/wp\/v2\/pages\/473\/revisions"}],"predecessor-version":[{"id":3445,"href":"https:\/\/www.scglobal.com.sg\/scstaging\/wp-json\/wp\/v2\/pages\/473\/revisions\/3445"}],"wp:attachment":[{"href":"https:\/\/www.scglobal.com.sg\/scstaging\/wp-json\/wp\/v2\/media?parent=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}