The Beginning of a Vision
我们的故事
Every company is shaped by the choices it makes over time.
What began with a vision to create extraordinary homes has evolved into a luxury lifestyle brand, where architecture, design, art, hospitality and estate management come together to shape the way people live.
At the heart of every SC Global residence is our continued belief in The Ultimate Living—creating homes that are as individual as the people who live within them. Together, they form an evolving portfolio of original homes, carefully considered to accompany our owners through different stages of life.
For us, a home has never been defined solely by its architecture, but by the life it makes possible. Each residence is considered in response to its natural setting, with its own architectural expression and character, creating the foundation for a life well lived, today and for generations to come.
Over more than three decades, each chapter has built upon the last—from meticulously crafted developments that established our reputation, to increasingly ambitious architectural developments and overseas hotel residences that challenged conventional ideas of luxury living. Along the way, new disciplines were embraced, new partnerships formed, and new ways of enriching everyday life emerged.
For us, a home has never been defined solely by its architecture, but by the life it makes possible. Each residence is considered in response to its natural setting, with its own architectural expression and character, creating the foundation for a life well lived, today and for generations to come.
Over more than three decades, each chapter has built upon the last—from meticulously crafted developments that established our reputation, to increasingly ambitious architectural developments and overseas hotel residences that challenged conventional ideas of luxury living. Along the way, new disciplines were embraced, new partnerships formed, and new ways of enriching everyday life emerged.
While our work continues to evolve, one belief has remained constant: creating original homes of enduring quality, where privacy, craftsmanship and timeless design combine to enrich generations of living.
A Vision Takes Shape
Before founding SC Global, Simon Cheong built his career in finance, where he developed the commercial discipline and long-term perspective that would later shape the company’s approach to investment, land acquisition and value creation. Equally important was a belief that lasting relationships are built on trust, integrity and a commitment to delivering on every promise made.
When SC Global was established in 1996, that commercial foundation was paired with an ambition to create homes that challenged conventional expectations of luxury residential living. Every development became an opportunity to pursue original thinking in architecture, craftsmanship and design—an approach that would later inspire the philosophy of Own the Original.
As the company evolved, so too did its definition of luxury. The establishment of Seven Palms Resorts Management reflected a long-term commitment to caring for every community long after completion. In time, art became an integral part of the living environment, while hospitality further extended the experience of home.
Today, these ideas continue to shape SC Global’s evolution, guided by the belief that meaningful luxury is created through the perfect symbiosis of architecture, design, art, hospitality and estate management—an approach we have long described as The Ultimate Living.
The Ultimate Living
Our collaborations reflect a belief that exceptional living is shaped by many influences. Through partnerships spanning design, art, culture, hospitality and sport, we continue to explore new ways of enriching everyday life.
跨越国界的扩展
与AVJennings的合作
在2001年至2025年间，SC Global一直是澳大利亚最具代表性的房地产开发商之一——AVJennings的重要股东。凭借逾90年的历史传承，AVJennings始终是澳大利亚房地产市场中值得信赖的名字，象征着可负担性、品质与可靠性。2001年，SC Global收购这家在澳大利亚证券交易所上市公司的重要股份，标志着其首次国际化扩张——源自一个愿景，即“打开通往澳大利亚的窗口”，一个土地资源丰富、发展潜力巨大的国家。
自2006年张松桥先生出任董事长以来，公司由承包式住房逐步转型为全方位综合型开发商。通过战略性投资和长期规划，公司土地储备增长了五倍，超过13,000个地块，从而巩固了其核心业务，包括已开发土地、竣工住宅和低层公寓。如今，AVJennings的业务遍及新南威尔士州、维多利亚州、昆士兰州、南澳大利亚州以及奥克兰，其广泛的地域布局成为公司持续成功的重要支柱。
在2001年至2025年间，SC Global一直是澳大利亚最具代表性的房地产开发商之一——AVJennings的重要股东。凭借逾90年的历史传承，AVJennings始终是澳大利亚房地产市场中值得信赖的名字，象征着可负担性、品质与可靠性。2001年，SC Global收购这家在澳大利亚证券交易所上市公司的重要股份，标志着其首次国际化扩张——源自一个愿景，即“打开通往澳大利亚的窗口”，一个土地资源丰富、发展潜力巨大的国家。
自2006年张松桥先生出任董事长以来，公司由承包式住房逐步转型为全方位综合型开发商。通过战略性投资和长期规划，公司土地储备增长了五倍，超过13,000个地块，从而巩固了其核心业务，包括已开发土地、竣工住宅和低层公寓。如今，AVJennings的业务遍及新南威尔士州、维多利亚州、昆士兰州、南澳大利亚州以及奥克兰，其广泛的地域布局成为公司持续成功的重要支柱。