The Beginning of a Vision
Our Story
Every company is shaped by the choices it makes over time.
What began with a vision to create extraordinary homes has evolved into a luxury lifestyle brand, where architecture, design, art, hospitality and estate management come together to shape the way people live.
At the heart of every SC Global residence is our continued belief in The Ultimate Living—creating homes that are as individual as the people who live within them. Together, they form an evolving portfolio of original homes, carefully considered to accompany our owners through different stages of life.
For us, a home has never been defined solely by its architecture, but by the life it makes possible. Each residence is considered in response to its natural setting, with its own architectural expression and character, creating the foundation for a life well lived, today and for generations to come.
Over more than three decades, each chapter has built upon the last—from meticulously crafted developments that established our reputation, to increasingly ambitious architectural developments and overseas hotel residences that challenged conventional ideas of luxury living. Along the way, new disciplines were embraced, new partnerships formed, and new ways of enriching everyday life emerged.
For us, a home has never been defined solely by its architecture, but by the life it makes possible. Each residence is considered in response to its natural setting, with its own architectural expression and character, creating the foundation for a life well lived, today and for generations to come.
Over more than three decades, each chapter has built upon the last—from meticulously crafted developments that established our reputation, to increasingly ambitious architectural developments and overseas hotel residences that challenged conventional ideas of luxury living. Along the way, new disciplines were embraced, new partnerships formed, and new ways of enriching everyday life emerged.
While our work continues to evolve, one belief has remained constant: creating original homes of enduring quality, where privacy, craftsmanship and timeless design combine to enrich generations of living.
A Vision Takes Shape
Before founding SC Global, Simon Cheong built his career in finance, where he developed the commercial discipline and long-term perspective that would later shape the company’s approach to investment, land acquisition and value creation. Equally important was a belief that lasting relationships are built on trust, integrity and a commitment to delivering on every promise made.
When SC Global was established in 1996, that commercial foundation was paired with an ambition to create homes that challenged conventional expectations of luxury residential living. Every development became an opportunity to pursue original thinking in architecture, craftsmanship and design—an approach that would later inspire the philosophy of Own the Original.
As the company evolved, so too did its definition of luxury. The establishment of Seven Palms Resorts Management reflected a long-term commitment to caring for every community long after completion. In time, art became an integral part of the living environment, while hospitality further extended the experience of home.
Today, these ideas continue to shape SC Global’s evolution, guided by the belief that meaningful luxury is created through the perfect symbiosis of architecture, design, art, hospitality and estate management—an approach we have long described as The Ultimate Living.
The Ultimate Living
Expanding Beyond Borders
The AVJennings Partnership
Our perspective has also been shaped by opportunities beyond Singapore.
Between 2001 and 2025, SC Global was a significant shareholder of AVJennings, one of Australia’s most established property developers. With a legacy spanning more than 90 years, AVJennings is recognised for its stable reputation for quality, reliability and affordability. SC Global’s acquisition of a substantial stake in the ASX-listed company in 2001 marked its first international expansion, reflecting a long-term vision to establish a presence in Australia—a country rich in land and development opportunities.
Under the leadership of Simon Cheong as Chairman from 2005, the company grew from a contract housing business into a fully integrated developer. Through strategic investment and long-term planning, its landbank grew five-fold to more than 13,000 lots, strengthening its portfolio of developed land, completed homes and low-rise apartments. Operating across New South Wales, Victoria, Queensland, South Australia and Auckland, AVJennings’ broad geographical footprint became an important foundation for its continued growth.
Our perspective has also been shaped by opportunities beyond Singapore.
Between 2001 and 2025, SC Global was a significant shareholder of AVJennings, one of Australia’s most established property developers. With a legacy spanning more than 90 years, AVJennings is recognised for its stable reputation for quality, reliability and affordability. SC Global’s acquisition of a substantial stake in the ASX-listed company in 2001 marked its first international expansion, reflecting a long-term vision to establish a presence in Australia—a country rich in land and development opportunities.
Under the leadership of Simon Cheong as Chairman from 2005, the company grew from a contract housing business into a fully integrated developer. Through strategic investment and long-term planning, its landbank grew five-fold to more than 13,000 lots, strengthening its portfolio of developed land, completed homes and low-rise apartments. Operating across New South Wales, Victoria, Queensland, South Australia and Auckland, AVJennings’ broad geographical footprint became an important foundation for its continued growth.