Creating meaningful places has always extended beyond architecture. At SC Global, we believe that extraordinary destinations are shaped by the experiences they inspire, the traditions they cultivate and the communities they bring together.

Conceived and spearheaded by SC Global, the Niseko Jazz Festival was established to enrich Niseko’s Green Season through world-class music and cultural experiences. Presented in collaboration with Blue Note Tokyo and supported by local partners, the festival has quickly established itself as one of the region’s signature summer events, bringing internationally acclaimed jazz musicians together with guests, residents and the wider community amidst the beautiful landscapes of Hokkaido.

Now in its third edition, the festival has grown from a two-day event into a four-day celebration across multiple venues. More than simply attracting visitors during the summer months, it reflects SC Global’s long-term commitment to creating experiences that strengthen the identity of Setsu Niseko while contributing to the continued evolution of Niseko as a year-round destination.

The Niseko Jazz Festival is an expression of SC Global’s belief that architecture provides the stage, but it is culture, music and shared experiences that give a place its soul.